Established for over 30 years, Eric's is located in the heart of Birmingham's famous Jewellery Quarter, home to over 60 retailers.

Eric's has by far the largest selection of gold, silver and gem-set items in the Quarter and has earned an enviable reputation for good quality affordable jewellery combined with a friendly and efficient service.

In addition to a large retail store, it operates a separate trade cash and carry counter and a mail order service which is ideal for small traders and party planners. The range is constantly being updated to include modern designs, as well as maintaining the traditional styles.